PUFFERY • DICCIONARIO INGLES.COM • Definition of Puffery

... impossible aspiration, and in spite of the lofty sanction which the writer's name must lend to his opinion, I have been unable to surrender the belief that the work done in these pages is alike honourable and useful. It is, as will be seen, in the nature of a crusade against puffery and hysteria. It is not meant to instruct the instructed, and it makes no pretence to be infallible, but it is issued in its present form in the belief that it will (in some degree) aid the average reader in the formation of just opinions on contemporary art, and in the hope that it may (in some ...

— My Contemporaries In Fiction • David Christie Murray

... been superseded by the present omnivorous reading-public afflicted with a perpetual craving for literary novelty. The inevitable rapidity of production results in a deluge of poor books which are foisted upon readers by a "detestable system of mutual puffery." This condition of affairs naturally offers few opportunities for the development of critical ideals; but it hardly applies to the incorruptible reviews of recognized standing. The reasons for the lack of authority in modern English criticism are more ...

— Early Reviews of English Poets • John Louis Haney